Vibrant Custom Solutions –
Industry Leading Custom Strategy & Concepts

Search Results

Bing partnered with Vibrant to create a custom in-text unit which delivered relevant articles, images, videos and news from the latest bing.com search results directly from words like "Ashton Kutcher," "Barack Obama," "global warming" and "Nobel Peace Prize" inside web content.

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Recipes

Brands like Ragu, Hellmann's and Bertolli worked with Vibrant to create a useful Custom Recipe Unit that would spark ideas for tasty, easy meal options using the brands products. Users could conveniently mouse-over words like "casserole," "lasagna" and "turkey" within relevant content and immediately access recipe ideas and ingredient lists directly inside the unit.

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Music

Zune worked with Vibrant to create a custom unit that delivered live feeds of relevant music when a user moved their mouse over a music artist name such as "MGMT", a song title, or music genre directly inside web content. The unit featured an API feed which dynamically fed the related artist, title, and album art into the creative. The campaign helped generate awareness of the "Zune Pass" which gave free subscriptions and trials to their music library.

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Real Time Sports Scores

IBM worked with Vibrant to deliver informative real-time tennis scores, player stats, bios and images off of related player names like "Andy Murray", "Rafael Nadal", "Roger Federer" and sports terms to promote its partnership with the US Open as the events main technology provider.

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Product Whitepapers

HP partnered with Vibrant to deliver an informative custom resource unit on words like "server", "data center" and "blade solutions". When a user moused over a word of interest, they were able to download relevant, informative whitepapers to learn how HP servers are most apt to meet their business technology needs.

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Local Search Listings

YELLOWPAGES.COM combined geo-targeting and in-text to highlight words such as "art gallery", "sushi restaurant" and "movie theater" to conveniently deliver a live local search result while users were reading relevant web content.

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Product Reviews

To help promote and create favorability among 4 different BlackBerry smartphones, (Curve, Bold, Storm and Flip Pearl), RIM worked with Vibrant to create a custom unit that offered reviews of the product directly inside relevant web content. Users could mouse over brand and product related words like "Blackberry Curve 8900," "Smartphone" and "Storm" to read the latest feedback and ratings on the handheld personal device.

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